10/29/08

UNIQLO Heat Tech Innerwear Giveaway

The Japanese is always so innovative and interesting, The Cut gives us the scoop that UNIQLO is promoting its new Heat Tech innerwear by giving it away for free in Military Island, Times Square (Broadway and Seventh Avenue, between 43rd and 44th Streets) next month on Tuesday, November 18th at 1pm. The picture above is a rendering of how they will be distributing it via a “giant human vending machine”. There will be a limited number to giveaway, 1000 to be exact and its a one size fits all kinda deal- which “should fit your average body type.”

The picture doesn’t really explain what a “giant human vending machine” is but UNIQLO says, “Basically we’re going to have two mimes. A male and a female mime inside the machine. And the public can see them through glass. When you get there, we’re going to have Uniqlo reps dressed in the silver bodysuits. And they’re going to hold a thermograph scanner — think of an airport security machine. The thermographer identifies cold spots in your body. After you go through that, you go to the vending machine and push a button and the mimes are going to do a synchronized choreographed routine and then your outfit comes out.”

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